Brand identity and responsive website for an Italian running and backpacking school
The school teaches the sport of running and the skills of backpacking in the mountain landscape of the Dolomites, set in the Italian Alps. I was tasked to develop a logo and brand identity that represented the freedom to explore that amazing location. My solution of the eagle soaring amongst a mountain ridgeline was exactly what the client was looking for. I also developed the style and imagery of their various brand elements to mirror their mission and their values.