Deuter Backpack Ad

For Deuter’s new backpack ad, I aimed to capture its vibrant energy and versatility through colorful rectangular elements. Each rectangle symbolizes different terrains—rugged trails, serene forests—that the backpack is built to tackle. The dynamic composition reflects its multifunctionality and robustness, inspiring viewers to imagine their own adventures with Deuter as their trusted companion.

Graphic Design | Advertising

Los Angeles Ballet

My goal was to capture dance’s grace and fluidity through dynamic movement and a striking purple palette. Purple was chosen to symbolize creativity and depth, mirroring the ballet company’s artistic spirit. The dancer’s sweeping lines and energetic form convey the elegance and power of ballet, drawing the viewer in and inviting them to experience the Los Angeles Ballet’s artistry.

Graphic Design | Digital

Under Armour all-weather shoes

For the Under Armour all-weather running shoes poster, I wanted to create a design that embodies the energy and resilience of a runner, regardless of the conditions. The use of colorful rectangular shapes represents the diverse environments—rain, sun, wind, or snow—where these shoes excel.

My aim was to design a poster that not only showcases the product but also resonates with the spirit of runners who are unstoppable in their pursuit of excellence, no matter the weather.

Graphic Design | Digital

Surfing nirvana

My passion for surfing inspired the theme for these poster designs. The various words describe the feeling I experience as I glide through the water and wait for the next glorious ride. The colors represent the beauty I see of the seascape that surrounds me and the amber setting sun. The curves portray not only the waves of the ocean but also the flow and movements of my board as I surf over the waves.

Graphic Design