Altitude packaging design and store display for climbing shoes
The Altitude packaging was inspired by the shape of mountain peaks and by the gear used in climbing. Bright colors evoke the energy and excitement of this high adrenaline sport. The store display takes on the mountain shape, providing consistency throughout the brand.
For my research, I went to several outdoor specialty stores to see existing climbing packaging and displays. I discovered that the packaging for climbing accessories was not optimized for shelf appeal. To take advantage of this, I developed a new display system for my brand. Shoes, carabiners, and cams are among the various product offerings from Altitude. In my design development, the main focus was to create innovative packaging that pop and take first notice against competing products on the shelf.
- Graphic Design