Climbing shoes packaging design and store display for Altitude

My design inspiration was drawn from the Sierra Nevada peaks and the tools and equipment used by rock climbers. The energy and excitement of this high adrenaline sport, are communicated by the bright and saturated colors. In my design development, the main focus was to create a display presentation that is innovative and takes first notice against competing products on the store shelves. The triangular mountain shape of the display and the packaging provide a consistent theme with the climbing sport and with the logo brand.

Graphic Design  |  Packaging