Brand identity and web design for a yoga studio
The branding concept for this logo design was inspired by the Mudra. The Mudra is a symbolic hand gesture used in meditation to channel the body’s energy flow. The color palette was influenced by the colors of the seven chakras. These are spiritual energy centers within the human body. The Mudra shape was also used as a prominent anchoring graphic element for the various media pieces.
Brand Identity | Graphic Design | Web Design